BMW helps Kiwi kids get mobile with GoBabyGo
GoBabyGo is a charity which facilitates placement of vehicles with children who can benefit, and coordinates and implements the structural modifications to personalise each vehicle to a child’s specific requirements.
Designed to stimulate motor skills, the vehicles also enable children to interact with others in their peer group, empowering them to be part of the action at home and in the playground, help them learn how to orient themselves in the space around them, and can have therapy benefits, for example by using a headrest-mounted throttle to help a child learn to keep their head up.
“There were a number of factors which made us really enthusiastic to support GoBabyGo and inspired our decision to partner with the organisation,” said the Managing Director of BMW New Zealand, Nina Englert.
“The vehicle component to the project is an obvious fantastic fit with BMW, as is the fact all vehicles are electric – this is a great synergy with our new range of electric BMW i models such as the BMW i3 and i8.
“And most importantly, these children now have their very own Ultimate Driving Machine which they can use to get to the playground and interact with their siblings and friends.”
The charity was established in America in 2006 and has just launched locally, and BMW was quick to get on board.
“BMW New Zealand has contributed financially towards the programme, as well as assisted with the provision of electric vehicles for modification,” said Ms Englert.
“We have supplied eight vehicles as part of the pilot programme and have another 30 scheduled to arrive next week. The beauty with the vehicles is that they are tough and durable and can be modified to fit new children as older drivers grow out of them.”
More information about GoBabyGo can be found at www.gobabygo.org.nz
29 April, 2015